Building a federal sales pipeline is as much an art as a science and is crucial to success in government contracting. A well-articulated pipeline is:

• Coherent in Strategy: Reflects growth strategy and a coherent company narrative that gels with company collateral.
• Easily Understood: Can be understood by a wider audience (for internal and external purposes).
• Cost Conscious: Factors in the costs (both opportunity and accounting costs) associated with pursuing work provide a realistic assessment of how resources can be deployed and bandwidth requirements.

So, where do you start? What should be included? And what do you even do with a pipeline once you have one? We’re here to tell you!

Join Amanda and Haley as they discuss one of our favorite industry tools: a federal sales pipeline.