Our BD 360° Approach

The Pulse™ applies our BD 360° approach to every service we provide. BD 360° is a simple method that bridges each element of the federal sales process to drive conscious action and intentional growth in the federal marketplace.

Our proven system approaches federal government contracting sales from all sides – from policy to proposals. This results in government contractors achieving a sustainable market presence in the federal ecosystem.

As a federally agnostic firm, we offer a uniquely experienced, cross-functional team of specialists currently unmatched in the federal services market. Together we master the art of turning data into meaningful action that empowers your federal team to grow.


We provide compelling, customized training and facilitation support that breaks down barriers across the federal contracting ecosystem. Our tailored training fits the needs of federal business development, capture, and proposal professionals. In addition to our customized training, we offer on-demand, pre-recorded training through our shop, educational platform, and in-person intensive boot camps.

Customized Training

Let us create and facilitate custom training for your federal sales team. Our tailored training mixes our expertise, experience, and lessons learned with your organization and group needs ensuring a custom-fit deliverable.

On-Demand Videos

Want quick access to federal contracting training? Our on-demand courses cover 360° of the federal BD lifecycle. Videos can be accessed through our educational platform or purchased through our shop.

BD 360° Intensives

We offer intensive, in-person workshops that deliver actionable education pertinent to all federal sales professionals. Attendees leave with a brimming to-do list of real-world exercises ready to execute.

Virtual Lunch & Learns

Once a month, our team facilitates a virtual lunch and learns about pertinent industry topics. These bite-sized sessions are jam-packed with information, insights, and anecdotes critical to connecting the dots.


We offer critical solutions to help you succeed in a competitive environment. We can respond to quick turn and ad-hoc needs through micro-consulting on the same day. Our deliverable-based capabilities include the following, but are not limited to:

  • Federal Sales Pipeline Creation, Development, and Maintenance
  • Market Intelligence Collection, Analysis, and Dissemination
  • Federal Orals Coaching
  • Lifecycle Proposal Coordination and Management
  • Third-Party Proposal Response Assessment
  • Conference and Event Strategy
  • Conference and Event Content Planning
  • Federal Buyer Identification and Outreach Strategy
  • White Paper and Unsolicited Proposal Response Support
  • Federal Customer Insight
  • Organizational Strategy and Assessment
  • “Right-Fit” Infrastructure Planning
  • Marketing and Sales Planning
  • Merger & Acquisition Identification and Evaluation
  • Portfolio Growth Strategy Development and Execution
  • Federal Agency Deep Dives
  • Congressional Policy Advisement
  • Teaming Partner Identification and Outreach Strategy


The Pulse provides a la carte federal proposal micro-consulting to support federal vendors with a specific need or supplemental resources during a specific phase of their proposal response. Our deliverable-based capabilities include the following, but are not limited to:

  • Outline and Template Creation
  • Cross-Reference and Compliance Matrix Creation
  • Compliance Review, Assessment, and Recommendations
  • Team and Subcontractor Facilitation
  • Win Themes and Value Proposition Creation
  • Resume Development
  • Color Team Facilitation, Review, or Recovery
  • Technical Writing and Copy Editing
  • Proposal Coordination and Facilitation
  • Graphic Development
  • Past Performance Development
  • Desktop Publishing


Want to get an Insider look at federal contracting?

A secret in the federal contracting market is that there is no one source of information. Instead, Insiders know critical information is spread across almost a hundred desperate, active sources. Let us help you keep a pulse on all of them.

From opportunities to trends to presentations, we provide tools to inform, educate, and grow. Our educational platform offers guidance through aggregation, delivering unparalleled situational awareness that impacts how you grow.

All are packaged at a flat rate with no additional add-on costs.

Looking for The Shred?

Ready to generate new ideas, stimulate collaboration, and expand your professional network work? Let's go!