Our mission at The Pulse™ is to break down barriers across the federal contracting ecosystem and empower equity through education, access, and impact. In pursuit of this mission, we are working to facilitate more comprehensive, federally-focused training programs and forums across the federal government buyer, supplier, and advocate community.

THE SHRED is the first-ever federal government contractor Salon that creates more thought-provoking, intelligent discussions across our industry. Through these events, enabled by our SHRED Sponsors, we create a space where federal and industry collaborate to generate new ideas, stimulate collaboration, and expand their professional network.

Unlocking Free Resources for Success

Breaking into federal contracting can be challenging. The high barriers to entry, long learning curves, and slow sales cycles can discourage even the most determined individuals. Although plenty of free government resources are available, many people have unrealistic expectations about what they can achieve. Join us as we introduce you to lesser-known federal resources and show you how to maximize their benefits.

Artificial Intelligence for Federal Proposals

As generative AI tools for federal proposal development continue to advance rapidly, every federal contractor faces the decision of how deeply to embrace these efficiency-enhancing technologies. Join us in this enlightening webisode as we explore the key factors to consider before incorporating AI into your next federal proposal.

Tech Forward Tactics in Federal Contracting

Elevate your organization’s presence and offerings in the federal contracting market with tech-forward strategies. Join us in this informative webisode as we unveil the power of forging strategic alliances with top-tier tech vendors.

Essential Insights: Conquering Federal Sales

The Pulse and Loudoun Chamber collaborated to host a LIVE edition of our SHRED series. This event united industry peers for an engaging discussion focused on sharing experiences, lessons learned, and valuable recommendations to enhance a federal contractor’s position in the Business-to-Government (B2G) sector. Continue reading here for more context.

How to Leverage Government Affairs Tactics on a Budget

The business value at stake from government and regulatory intervention is enormous. Happenings on “The Hill” directly impact the day-to-day of the federal contracting market, including the competitive landscape. So why do only some federal contractors organize their government relations as carefully as they do their business functions? One big reason: COST. Here are four ways to organize an impactful government affairs function within your organization – without breaking the bank.

How to Build a Federal Proposal Outline

There is an art to “shredding” a federal solicitation and building a federal proposal outline that is comprehensive and biddable. It requires a systematic approach (with a bit of creativity) that responds to all instructions of a federal solicitation in a way that is easy for an outsider to review, analyze, and score. Ready to perfect your masterpiece? Here are four thoughts to consider the next time you “shred” a federal RFP.

Key Considerations in Federal Subcontracting

A huge market is available to you as a federal subcontractor for a government prime. On average, 57% ($310B) of all federal obligations have gone to federal subcontractors annually over the past decade, according to USASpending data. Subcontractors are crucial in completing federal prime projects bringing specialized expertise, technology, or skills to civilian and defense missions. The Pulse offers four tips and tricks to ensure you are always in demand.

How to Find Government Contracting Intelligence for Free

The government contracting market has many options for paid data and opportunity identification systems. Unfortunately, these platforms don’t want you to know that most data can be accessed for free. The Pulse has four creative ways to source market intelligence for free.

How to Turn Cold Calling Lukewarm

Cold calling is not dead – but how chilly should your introduction be to be effective? The Pulse offers four methods to warm up federal sales outreach.

Applying CX Principles to Your Federal Proposal Process

CX is meant to be a holistic aggregate of your experiences with an organization. CX is a critical component that drives our day-to-day experiences and subconsciously (or consciously!) impact what vendors, brands, products, or organizations we choose to deal with. While CX is commonly considered an element only important to product marketing and sales, we believe it is also directly related to business and proposal development in the GovCon space. Why? Because CX is directly linked to the fulfillment one feels throughout the process. Do you feel like your proposal process is ineffective? Is your team experiencing burnout? It may be time to re-evaluate your proposal development journey. Here are four CX principles you can directly apply today.

Why Your BD Person Isn't Working Out

You’ve done it – you found the guy who has drank whiskey and smoked cigars with the best of GovCon over the last 20 years. His base pay is over 200k – non-negotiable. You hire him only to find out he doesn’t know what FBO is, and the start to his every answer is “According to GovWin…”. What went wrong?

Cardinal Sins When Outlining a Federal Proposal

Somewhere along the way, building a proposal became streamlined (out of necessity) and rooted in fundamentals and processes (this part is debatable). As a result, outlining an RFP has, quite simply, become formulaic, and any person who is good “at managing proposals” can support almost any RFP from any agency and in virtually any subject area. GASP? They don’t need subject matter expertise? Direct agency familiarity? No, because setting up the skeleton of an RFP is just a paint-by-numbers exercise that requires attention to detail.

Shaping Opportunities in Government Contracting

Capture is too big a topic to cover in one video. We could dive into numerous elements, processes, and best practices, including their fair share of overplayed tropes and clichés– walking the halls, knocking on doors—and shaping the opportunity. But what is shaping?  Is it as easy as hitting the gym and eating better to get into the best shape of your life? Here are four tangible ways to shape and opportunity.

Misusing GovCon Terminology

“I don’t think that means what you think it means.” In this episode, The Pulse walks through our favorite GovCon verbiage misconceptions!