When we categorize things as “B2(whatever),” we forget that real people with emotions, needs, and desires are at the core of every transaction. In federal contracting, that human element ranges from congressional leadership responsible for making appropriation decisions to the day-to-day contracting workforce – all the way – to the source selection committee and the person making the final award decision.

Human beings are innately complex yet strive for simplicity. The same concept can be applied to federal contracting. Our challenge as humans (or as a federal contractor) is to find, understand, and explain the complex in its most simplistic form (hello, proposals!).

Join us as we discuss the keys to establishing a solid foundation with federal buyers and maintaining long-term, productive relationships.

Instructors: Haley Boulanger, The Pulse™ and Amber Hart, The Pulse™

*This training was recorded in 2024