Revolutionizing federal sales takes more than grit and good intentions.
Sustainable government contracting growth demands a 360° strategy.
We wrote the book on it—literally.
One Day.
Four Modules.
Infinite Insight.
Our Value.
The Pulse™ difference is in the delivery. We don’t just teach federal sales—we decode it. BD 360° provides a straightforward, policy-to-proposal approach crafted by government contracting insiders. We have transformed years of valuable market intelligence into a practical roadmap effective in today’s complex federal landscape. Our training is not just theoretical—it is designed to be immediately applicable in the real world, taking your skills to the next level.
Our Audience.
We thrive with government contracting professionals who are ready to level up. Whether you’re brand new or battle-tested, if you’re hungry to grow with intention—we’re your people.
Your Results.
Attendees gain a clear understanding of the federal sales lifecycle and leave with practical tools to improve their capture, marketing, and proposal efforts. They become more confident in focusing on high-impact tasks and creating a repeatable framework for their teams. Most importantly, they shift from a reactive mindset to a strategic one, moving from uncertainty to confidence in their approach.
One (Awesome) Day.
Logistics and Format.
Join us for an in-person, high-impact learning experience! Everyone attending the workshop must be on-site for this full-day BD360° Intensive, designed to equip you with practical skills you can apply immediately. The course features four main topics: expert teaching, group discussions, and real-life applications. Each session includes interactive exercises and hands-on activities, ensuring you leave with practical strategies and tools for successful federal business development.
Four (Powerful) Modules.
Curriculum and Content.
Module #1: Federal Policy
This session gives a straightforward look at how congressional actions and regulations affect federal discretionary funding—who gets it, how it’s used, and when it’s spent. Participants dive into the federal budget process, the acquisition lifecycle, and who the key decision-makers are. We break down the differences between appropriations and authorizations so everyone understands why they matter in getting funds. Attendees also learn to read funding cycles and discretionary spending trends, turning complicated data into valuable insights. Most importantly, the session helps participants spot proposals that matter to their organizations and get involved in shaping outcomes through advocacy and strategic alignment.
Module #2: Research and Market Intelligence
Learn to analyze the federal market and assess competition accurately to pursue opportunities effectively. In this session, participants move beyond surface-level research and gain hands-on experience with tools for federal market research. They uncover new opportunities through external sources, explore government trackers and databases to identify federal buyers and spending trends, and use federal documents to enhance strategies and proposals. Additionally, participants learn to recognize gaps in data and gain insights for a competitive edge.
Module #3: Business Development and Capture
Learn the key federal contract procurement and acquisition steps to enhance your business development efforts. This session guides you through essential phases, from pre-solicitation positioning to contract award, highlighting activities and decisions that create opportunities and showcase value to stakeholders. You gain strategies for positioning yourself effectively, making informed bid/no-bid decisions, and building a solid federal sales pipeline. Leave this session ready to create realistic capture plans that support proposal teams and drive success.
Module #4: Federal Proposals
Develop a robust understanding of managing federal proposals within complex and fast-paced environments. This session equips you with the skills to craft compliant proposals, respond adeptly to federal solicitations, lead global teams, and establish a scalable bidding and proposal infrastructure. Discover the power of clearly defined team roles, enhance your communication strategies, and conduct meetings that drive productivity—all while ensuring your proposals exceed all requirements. This program aims to transform challenges into significant successes and elevate proposal management capabilities.
Infinite (Candid) Insight.
Resources and Takeaways.
We’re not just delivering information but creating a room filled with insights. The BD 360° Intensive gathers diverse professionals from across the federal market. Attendees range from early-career specialists to senior executives, encompassing startups, Fortune 500 companies, and even retired public servants with experience on both sides. Not only business development and sales professionals participate; operational leaders, back-office teams, and project managers also attend. They understand that grasping policy, research, capture, and proposals is crucial for supporting the federal sales lifecycle.
The real value?
You’re learning alongside people who’ve been in your shoes—or a few steps ahead. The conversations, perspectives, and lessons don’t just come from the front of the room but from every seat around you.
The Pulse™ makes federal contracting fun.
We mean it. Ask anyone.
Do you hate writing federal proposals? Then you’ve never seen Lisa in action. Seriously—she can make FAR clauses feel like stand-up comedy (well… almost).
At The Pulse™ , we’re not just about bullet points and compliance checklists. We actually love what we do, the ridiculous world of federal contracting we’re in, and the community we’re building along the way.
We pour way too much energy into our slides. Still, we’re also not afraid to toss them aside when a good story—or a painfully relatable proposal fails—comes up.
Some of our best lessons come wrapped in laughter, sarcasm, or a “you had to be there” moment. We can’t promise you’ll laugh every five minutes—but odds are you’ll learn something that sticks because it’s tied to a real story, a shared experience, or a moment that makes you lean in and say, “Yep. Been there.”
