This session focuses on interpreting federal procurement data to answer the most critical strategic questions in government contracting: which agencies buy what you sell, how they buy it, who you compete against, and how to use that insight to drive focus and growth. Participants will learn how to convert federal data into actionable intelligence across agency intelligence, competitor intelligence, and opportunity forecasting. The course provides a practical framework for selecting priority agencies, building informed agency plans, understanding market-specific competition, and developing a data-backed strategy aligned to core business capabilities.

Archisha Mehan, Instructor

Archisha is a senior executive and federal market-intelligence leader with 30 years of experience across strategy, business development, and growth in the federal intelligence and banking sectors. She has led organizations through transformation and is widely recognized for translating complex federal spending and acquisition data into clear, actionable insights. As founder of FedConsult, Archisha advises agencies and contractors on navigating acquisition trends, market positioning, and sustainable growth.